Allie Bailey is an ultrarunner, coach, speaker, and podcaster who has run in some of the most extreme places in the world. After working on her personal brand and visual identity for her coaching business, I was thrilled when she asked me to design the cover sleeve for her debut book.
All Allie photography by David Miller.
A social campaign promoting the book's pre-order led to the fastest selling book for the publishers, and the hardback pre-order sold out in days.
